No problem - totally understand the too cheap part

I'm just buttering you up to activate that special coupon code.
The SEO stuff isn't really that hard, but it does take a little bit of time to investigate. Getting SH listed on Google and Bing Products is probably one of the best things for the site. Just need more reviews!
I think you can actually go on resellerratings and claim the listing now. You'd also want to hit up Google and Yahoo local (YellowPages is also free and will list you on multiple directories) if you haven't done that yet.
If you can automate it when the product ships, request a review from your customers, or when the product is delivered. Although, IME, getting a review out of people when the service is good is like pulling teeth. If you suck, people want to rage
