called 'selleys liquid nails - platinum' to join it's friend 'selleys liquid nails - floors and decks' which has been available for some years
the first has ultimate strength and is beige in colour while the the second one professed to having super strength and is white
wondering what on earth that meant I decided to some quantitative testing,
I ripped some 6mm plywood to 10mm width and glued them end to end with the white and beige polyurethane glues, and a pair lapped over
like this

out of curiosity I also glued a pair with PVA glue
I left them to cure for a couple of days and the tried to pull them apart
I first used a 10L bucket and filled it slowly with water, didn't get any breaking.. wow wasn't expecting that with such a small contact area
In a rare fit of cleverness as I could see standing next to falling bucket wasn't going to end happily , I decided against a bigger bucket but used bits of steel
and started to fill the bucket until break point
the results
....................PVA.......white PU........beige PU
butt joint.......21Kg........29Kg...........34Kg
lap joint ........34Kg........41Kg...........59Kg
So this isn't actually very scientific because i only had one instance of each, so these are more qualitative
then quantitative results but very interesting regardless I think, first is that the PVA joints were actually quite strong
but a lapping joint of 0.6cm² holding 60KG was just amazing, that's 1400lb/in² for you SI units differently abled people.
I hasten to add that this is a conversion, and may not mean that you can hold 1400lb with a 1" square.
Anybody want to try this with PL premium?