He wanted a "huge" iPod dock he could use inside in a large hall for just playing music and then sometimes use it for parties outside with up to a 100 people. Hence the Jack210! And since people will always be far from the speakers and he thought that the flat array was the most aesthetically pleasing - thats what he got

The name of his house had to be on the speakers and he wanted some chanel pattern on them aswell. I assembled the amp myself with a SMPS300r powersupply, a T3s amp and a MiniDSP to do some signal processing - highpass and EQ primarily.
Its then possible for him to use 1 speaker as a stand alone dock and then hook up the other speaker with a Speakon when he needs to throw a big party.
Enjoy!