How do you market high efficiency PA's such as BFM?

[Bas Gooiker]

It was subharmonic who said it, on the Why Are Horns Better? (In one sentence)
I found the actual quote it was

Clean detailed sound, blurred vision loud, with a 15 amp circuit.

As a Brit we have 230 Volt power too so not quite the same power restrictions.

If you are running a serious sound business usually the blurred vision is not on high on most customers prio list. Although some people might love "pantsflapping" subs and chest punching kicks, most jobs turn out to be medium volume corporate gigs, weddings or small concerts where sound quality and price are the main concern. And you might be able to let your system rip at the occasional rave, but most venue owners still like a little more info than just stories about how you set off earthquake warning systems.
So if you use terms like blurred vision or 100k Behringer watts peak power the job is very likely going to the next guy.

Market your system as the situation demands... "my system covers crowds up to X hundred people" or " Yes, ofcourse we can mike up your drumkit and make your 4 different lead vocalists sound like your last album." Or even " I have just the perfect small setup will be sufficient to provide music to your family reunion without looking like a big pile of speakers."

[Grant Bunter]

Bas,
well written

Even though I originally posted this some time back, the question is still valid for myself and others who may be new to PA with Bill's designs.

That first post was made given the current circumstances at that time.
Those circumstances can be summed up as "another player in the (not saturated) market" where I presently am.

However, times change and I'm due to head off the outback central western Queensland (to live) in the next 10 days. Where I'm headed, apart from local DJ's with their own small rigs, presently there is no competitor locally for production type PA.
The local DJ's, all much younger than me, may snap up most of the available market in smaller gigs like weddings and so on. I will have to see what goes on there.
There still will be opportunity for corporate functions (and I'm glad to say I have experience in that area from past experience, both as a musician and doing PA and lighting with other people), rodeos, shows and bands on the circuit who may have had their bus and PA burn to the ground.
My new location will see me covering an area with a minimum of 400Km/250mile radius from my base, or more if I elect to travel further afield than that.

So time will tell how it all goes, but I do have a registered business and want to see it succeed.

By and large, there has been some fantastic input to this thread so far, and, using a horses for courses approach, I may be able to use all of the suggested methods of promoting my system at various times.

Thanks...

[wounded horse]

Mainly, though, tell 'em they're 18s. Always 18s. Twin 18s if you're feeling bold.

[byacey]

18" are for school kids. I run 48 inch subs! (They don't have to know about the "T" part)

[DJ Higgumz]

I run 60" subs. Get on my level!